Description
The professional activity related to the performance of early music combines artistic and creative work with the study and dissemination of musical heritage, framed within a cultural consumption model led by the Cultural and Creative Industries (CCIs). This sector possesses a unique identity and dynamics that often conflict with traditional models of cultural creation and consumption. This research examines how professional practices and challenges reflect the sector's degree of consolidation and integration within the structure of CCIs in Europe.
Adopting an ethnographic and cultural management approach, this paper investigates how identifying the community's needs, viewpoints and behaviors can uncover strategic opportunities to potentially optimize management and promote professional sustainability. This approach engages with musical heritage and its dissemination based on the labor and social realities of cultural workers. In doing so, it fosters a dialogue between historical musicology and society, treating early music as a fluid concept constantly redefined by academic, artistic, and market-driven forces. The research further explores interconnections between community dynamics, the qualities of cultural products, career management, policy frameworks, music education, market criteria, artistic direction, communication strategies, and sustainability efforts.
This article presents preliminary findings from a doctoral research project, which are grounded in a bibliographic review and the analysis of nearly a hundred testimonies and perceptions documented in professional reports and academic works. Currently, the Portuguese early music sector is being studied to design and implement an adaptable analytical model aimed at developing cultural management strategies tailored to specific contexts. This study addresses a gap identified in ethnomusicology and cultural management concerning the role of early music professionals in cultural revitalization, as well as the lack of a gender perspective in these areas.
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